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TransUnion Hong Kong

Product proposition and design

Background

TransUnion HK, the only credit reporting provider in Hong Kong, was planning ahead, looking into introducing a new product to their consumers on top of what they were currently offering.

The product is already available in other markets. Before investing money, time and effort in developing and introducing the product to their Hong Kong consumers, the local team wisely wanted to know if this is even a product that Hong Kong people would like, want or need.

Lawrence Lo, Director of Consumer Interaction, approached Beyō Global to help them with that. 

Objectives

  • To validate the proposition of that specific product in the Hong Kong market

  • To understand the challenges and pain points Hong Kong people face when it comes to credit and identify, as well as their needs, behaviours and attitudes towards that

  • To understand how the product could fit into the Hong Kong credit and identity ecosystem

  • To have a clear direction on how this new product should be marketed, positioned and designed, alongside with other TransUnion product in Hong Kong

Case Study TransUnion HK Images.001.jpeg
 

Approach

Based on the identified objectives, we proposed an approach based on the following principles:

  • A good balance between time, cost and quality of output

  • Tactical and strategic actionable output

  • A close collaboration with the local teams

Detail 4

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