Consultancy and advisory

How we bring high-impact value to our clients’ global businesses

The work we have undertaken and the outcome we have achieved for our clients globally, over 50 countries.

Having worked with Chui Chui on several projects over the last couple of years, I warmly recommend her to anyone looking to help them with their markets globally. Chui Chui has been an indispensable partner strategically and operationally, bringing unique insight and experience alongside a phenomenal ability to deliver complex projects in record time! An unwavering attitude and professionalism make Chui Chui a joy to work with.
— Linnea, Premium Propositions Lead, Spotify

Unlocking global insights

Unlocking global insights

If you are facing challenges or pursuing specific objectives in target markets, we will collaborate with you to explore and define them. Together, we will identify knowledge gaps and develop a tailored approach to gather comprehensive data and cultural research insights. Gain the power to make well-informed decisions and confidently guide your strategic moves, whether expanding into new markets or optimising existing ones including your home market.

Global expansion strategy review, advisory and execution

Global expansion strategy review and advisory

Considering expansion into new markets but uncertain about the most effective approach? Seeking guidance for sustainable growth in existing markets, including your home market? We will support you in navigating the cultural complexities. From strategy review to targeted strategic guidance tailored to specific markets, we uncover cultural knowledge gaps. We are your sounding board for innovative ideas, unlocking opportunities and optimising growth potential for a successful expansion journey.

International research Ops

International Research Ops

Preparing and conducting international research can be a complex process, requiring meticulous organisation and careful consideration. That's where we come in to provide assistance and support in establishing your international research capabilities. We help you set up the infrastructure and develop robust processes to ensure smooth operations so you can efficiently conduct research on a global scale to capture valuable insights from diverse markets to drive global success.

International strategy support

If you encounter any of these questions and do not know what to do next, get in touch so we can hear you out and support you, wherever possible.

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Preparation needs

We are creating a product or service which will be rolled out internationally. What do we need to do right now with our websites, products and services so they can easily scale and extend internationally in the future?


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Expansion needs

We are good with our current market(s). We are now ready to launch into other markets: How to choose our next markets? What would we need to change and adapt for the new markets? How do we go about figuring them out?


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Insight needs

We know quite a bit about our customers in one country. Which pieces of insights we know about this country are also applicable to our other markets? How do we work that out? How do we find out what we don’t know already? Which markets should we prioritise and gather insights next? 


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Growth needs

We have many markets and we need to continue to grow them. How do we know which markets to put more effort on? What we should do with each market and when?