We have 16 years of experience in helping businesses leverage cultural insights of their global markets and audiences across more than 50 countries, from Asia to the Middle East to East Europe and West Europe to North America, South America and Canada - covering all regions (apart from Antarctica!), to create and implement strategic plans to drive sustainable growth in each market.
Director | Chui Chui Tan
British & Malaysian Chinese.
PhD in Human-Computer Interaction. LinkedIn
International UX consultant and culturalisation expert with 16 years of experience with start-ups and large multinational organisations
Helped clients such as Marriott, BBC, The Washington Post and Google understand their global audiences and advise them on how best to provide the best experience to different markets
Worked with clients such as Spotify, Asana, Fiverr and Bumble to define and develop their business propositions in different markets
Advise businesses, C-level executives and senior management to identify global growth opportunities through a strategic culturalisation lens
Author and international speakers
Global team
We have a network of local teams (with experienced research, design and strategic consultants) based in all corners of the world. This is important to us. It means our clients will have the best local insights with global views.
“Chui Chui worked with us at Spotify in gaining user insights into different key markets. Chui Chui is extremely experienced, talented and committed. The best thing about Chui Chui is that before you notice it, it feels like she is part of the team, in all aspects - the level of understanding of the problem space, the passion to find meaningful insights, the problem-solving approach, the deep level of insights she brings to the table and the way she blends within the team, when working together. It was a pleasure working with Chui Chui and I highly recommend working with Chui Chui and Beyō Global.”
“For many years, Chui Chui has helped us understand our global users and how we should best serve our international users and customers. Our collaboration has provided invaluable actionable insight to fulfil the needs of our customers around the world and help us to become even more prominent globally.”
We have helped these companies understand their global customers to design the best experience for them:
“Having worked with Chui Chui on several projects over the last couple of years, I warmly recommend her to anyone looking to help them with their markets globally. Chui Chui has been an indispensable partner strategically and operationally, bringing unique insight and experience alongside a phenomenal ability to deliver complex projects in record time! An unwavering attitude and professionalism make Chui Chui a joy to work with.”
“Chui Chui is a very positive person, actively seeks to challenge the outcomes and methodology to reach them, and produces great quality results. I wouldn’t hesitate to recommend her and collaborate with her in the future.”
“Chui Chui was great to work with. Her input was invaluable and the outcome was fantastic. I will absolutely be working with Chui Chui and Beyo again! Thank you for your help on this project.”
“First of all, I want to say thank you, Chui Chui, for this fantastic collaboration! The work is deep, technical and human - which is a challenge to get to with the constraints you had. We have valuable insights into making music uploading easier. That can make a huge global impact! Thank you!”
“Chui Chui adds value to the whole process by weaving into the problems, and proactively addressing the concerns for different business teams in her holistic, analytical and systematic approach, expediting on decisions making. Chui Chui is also able to pinpoint and understand the business gap and provide insightful suggestions to close the gap, giving us a new perspective on our business. I am especially impressed in her experience in user journey and UX, it makes concept creation and testing much more efficient.”