Beyo Global offers consultancy services and expertise for businesses who have growing international reach and operations.
We aim to help companies:
Identify what is needed to provide the right products and services to their international audiences and to deliver the best experience to their customers with clear global strategy
Set up the most effective process to run their global operation
Beyō is the short of beyond. It indicates we deliver work that goes above and beyond; we help our clients to rise above and go beyond.
Beyō, pronounced as Bay-yo (备有), also means “be empowered” in Mandarin.
Our headquarter is in the UK. However, we are a team of experienced research, design and strategic consultants based around the world, across all continents. This is important to us. It means we can provide our clients with the best local insights and help them to not just survive but thrive in their global markets.
Founder | Chui Chui Tan
Chui Chui Tan, British & Malaysian Chinese, PhD in Human Computer Interaction, has worked in customer experience for the past 14+ years, where she:
Worked on UX projects of different scales (from discovery, research, design to developing business strategies) for clients like Clarks, eBay, AXA, Cabinet Office and Nokia
Helped clients such as Marriott, BBC and Google understand their global audiences and advise them on how best to provide the best experience to different markets
Worked with clients such as Spotify and Asana define and develop their business propositions in different markets
A fresh perspective on what you need to know about growing your international markets
Why it is important to not only localise but to culturalise when designing for audiences in different countries? Chui Chui talks about the whys and shows how companies did well and badly in this aspect. She also provides a three-step guide on how to create a product or service which 'works' for audiences around the world.