How we help

Having worked with Chui Chui on several projects over the last couple of years, I warmly recommend her to anyone looking to help them with their markets globally. Chui Chui has been an indispensable partner strategically and operationally, bringing unique insight and experience alongside a phenomenal ability to deliver complex projects in record time! An unwavering attitude and professionalism make Chui Chui a joy to work with.
— Linnea, Premium Propositions Lead, Spotify

Cross-Cultural & Market Context Research

Unlocking global insights

What it includes:

➜ Deep research (qualitative, quantitative and/or contextual research)

➜ Understanding local behaviours, expectations and market dynamics

➜ Uncovering hidden friction and missed signals

➜ Actionable insights to inform all aspects of businesses

Strategy for Global Expansion & Growth

Global expansion strategy review and advisory

What it includes:

➜ Identifying and prioritising the right markets

➜ Tailoring products, positioning and propositions to the local context

➜ Advising on scalable, culture-led market-entry and expansion plans

➜ Embedding culture into business decisions (products, marketing, proposition, growth, pricing model, etc)

Who might this be for: Founders and global leadership teams looking to grow or re-align their business internationally.

Building International Research Ops & Capability

International Research Ops

What it includes:

➜ Designing in-house cross-cultural research functions

➜ Advising on hiring, tooling, process, and cultural sensitivity

➜ Mentoring teams on how to do international research the right way

Who might this be for: Growing product/UX teams or VCs building repeatable capability across their portfolio.

Cultural AI & Strategic Foresight

What it includes:

➜ Helping teams integrate cultural nuance into AI-driven products

➜ Advising on cultural blind spots in LLMs, agents, bots and personalisation systems

➜ Providing foresight on how culture and tech will shape global user expectations

Who might this be for: Innovation leads, AI product teams or strategic foresight groups tackling global rollouts of culturally sensitive AI systems.

How we bring high-impact value to our clients’ global businesses

The work we have undertaken and the outcome we have achieved for our clients globally, over 50 countries.