How we help
“Having worked with Chui Chui on several projects over the last couple of years, I warmly recommend her to anyone looking to help them with their markets globally. Chui Chui has been an indispensable partner strategically and operationally, bringing unique insight and experience alongside a phenomenal ability to deliver complex projects in record time! An unwavering attitude and professionalism make Chui Chui a joy to work with.”
Cross-Cultural & Market Context Research
What it includes:
➜ Deep research (qualitative, quantitative and/or contextual research)
➜ Understanding local behaviours, expectations and market dynamics
➜ Uncovering hidden friction and missed signals
➜ Actionable insights to inform all aspects of businesses
Strategy for Global Expansion & Growth
What it includes:
➜ Identifying and prioritising the right markets
➜ Tailoring products, positioning and propositions to the local context
➜ Advising on scalable, culture-led market-entry and expansion plans
➜ Embedding culture into business decisions (products, marketing, proposition, growth, pricing model, etc)
Who might this be for: Founders and global leadership teams looking to grow or re-align their business internationally.
Building International Research Ops & Capability
What it includes:
➜ Designing in-house cross-cultural research functions
➜ Advising on hiring, tooling, process, and cultural sensitivity
➜ Mentoring teams on how to do international research the right way
Who might this be for: Growing product/UX teams or VCs building repeatable capability across their portfolio.
Cultural AI & Strategic Foresight
What it includes:
➜ Helping teams integrate cultural nuance into AI-driven products
➜ Advising on cultural blind spots in LLMs, agents, bots and personalisation systems
➜ Providing foresight on how culture and tech will shape global user expectations
Who might this be for: Innovation leads, AI product teams or strategic foresight groups tackling global rollouts of culturally sensitive AI systems.
How we bring high-impact value to our clients’ global businesses