Beyo Global 2023 Round-up

A summary of Beyo Global 2023 - A year of helping companies such as Spotify, The Washington Post and Bumble with their international growth. Taking on new ventures like advising Admiral Pioneer on launching innovative businesses and delving into the world of cross-cultural research, writing a book to share my global expertise. From engaging talks and guest lectures to charity partnerships. Advisory roles extended to a trustee role and non-executive positions. it was a year of change and growth.

Read More
Beyo Global 2022 Round-up

A summary of Beyo Global 2022 - a year of helping companies such as Spotify, SEEK/JobStreet Asia and Storytel with their international growth, advising start-ups on their business model, value proposition, customer/client experience and overall growth strategies, and supporting management teams of various-sized companies on their international expansion or international strategies or both.

Read More
How walks could help you in your international markets growth

“By walking through a city, you meet the people who live there, and engage with them and their culture, on their terms in their environment. It allows you a small window into how they live. How they think about and experience the world.” Apart from interviewing carefully selected target user groups, by walking through local streets, via walks in local streets, you could expand your view of how things actually work in the local context or why your local users behave and feel in certain ways. Only then, you can choose the ‘right’ strategy and proposition for your local users, offer a better product or service and grow your business for that market.

Read More
A common mistake: "It works in that market, let's do the same for this market"

The mantra: What works in one market does not always work in other markets. This applies to all aspects of strategy.

Without knowing much about your audiences & their context in a market you're not familiar with, you've nothing concrete to base on when putting the party together. It'd just like firing as many arrows as you can in the dark not knowing where the target is, hoping that 1 or 2 might hit close to the target. How much do you think you’ve to spend to have at least one land in the centre of the target board? Something worth challenging and pondering on.

Read More
How to create an adaptable and scalable international markets framework?

As you progressively learn more about your users in different markets and their context, you will want to adapt your business and products accordingly in a more refined and accurate way for global growth. If your products and back-ends are built based on a language-based framework, you will soon realise how challenging and restricted it is for you to do any tailoring for individual market needs. A good way to manage this is to have a core experience that is shared universally. Content, functionalities, look and feel, portfolios, propositions and so on can then be adapted based on regions or locale.

Read More
Persuasion and Culture: Choosing the right tools and approaches

One persuasive approach might work for one culture but less so for others, and vice versa. The art of persuasion is not universal. Understanding the underlying elements of what is important to each culture and their context means you could choose the right ‘tools’ to influence and convince your customers, for example, about your services, or even promote change of behaviours for the better.

Read More
What businesses can learn from David Attenborough's Galapagos trip?

Like any species, humans adapt based on their environment and context to survive or thrive. Businesses need to understand and consider the evolution and adaptation which shape the similarities and differences between their customers in different countries.

Read More
Evolution: Why the mobile experience of your global users will never be the same?

Using Darwin’s variational evolution through natural selection (Individuals best adapted to their environments are more likely to survive and reproduce) to demonstrate how mobile phones are used in different countries and what businesses should do to provide good mobile experiences for their global users.

Read More
Think global, even if a new market is not your immediate focus

To think global only when you're planning to go into a new market is an incorrect way of thinking. It is a short-sighted approach which could cost you a lot of money down the line. Thinking global should begin when you start creating a product. It should be a continuous process where it’s embedded in your business decisions process whether you are currently in only one market, two or more.

Read More
A holistic approach to your international expansion and growth

What is a holistic approach to culturalisation and international UX? What does it comprise of? Why is it important for companies to have a holistic view and understanding of their markets and the customers (and their context), as well as to have a holistic strategy to your global growth across different teams?

Read More