Culture is a huge factor that influences how people think, behave, interact and more. One way to view societies is how they interact within themselves, their behavioural and social trends, and these can put societies into a category of either an individualistic society or a collectivist society. These trends will impact upon many things in different cultures, including the retail industry.Read More
Here in our latest interview we spoke to Petter Karlsson , Senior Design Manager at Spotify.Read More
With the whole world as a potential market, it is important for companies to understand cultural differences to ensure they get the most out of their local and international expansions.
Our top tip in ensuring your expansion into new markets goes well from the start.Read More
We chat with Nancy West who oversees and leads the growth and sales of Trunki international.Read More