Posts tagged International user research
How walks could help you in your international markets growth
How walks could help you in your international markets growth

“By walking through a city, you meet the people who live there, and engage with them and their culture, on their terms in their environment. It allows you a small window into how they live. How they think about and experience the world.” Apart from interviewing carefully selected target user groups, by walking through local streets, via walks in local streets, you could expand your view of how things actually work in the local context or why your local users behave and feel in certain ways. Only then, you can choose the ‘right’ strategy and proposition for your local users, offer a better product or service and grow your business for that market.

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Behaviours, Business, Culturalisation, Design, Experience, Holistic, Insights, Proposition, Research, Strategy, User Research, Holistic viewChui Chui TanWalks, Local, Insights, International user research, Research, Strategy, Business proposition
A common mistake: "It works in that market, let's do the same for this market"
A common mistake: "It works in that market, let's do the same for this market"

The mantra: What works in one market does not always work in other markets. This applies to all aspects of strategy.

Without knowing much about your audiences & their context in a market you're not familiar with, you've nothing concrete to base on when putting the party together. It'd just like firing as many arrows as you can in the dark not knowing where the target is, hoping that 1 or 2 might hit close to the target. How much do you think you’ve to spend to have at least one land in the centre of the target board? Something worth challenging and pondering on.

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Business, Culturalisation, Experience, Insights, Proposition, Strategy, ResearchChui Chui TanStrategy, International user research
How not to waste money in learning about your customers and markets
How not to waste money in learning about your customers and markets

We heard businesses spent a lot of money and effort in commissioning research to help them understand their customers and markets in different markets. Very often, they do not get the full value out of the work and was still left with countless questions. This is our take on this.

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Research, Business, Experience, User ResearchChui Chui TanResearch, International user research, culturalisation, markets, Business proposition