cultural difference — Writing/Thinking

Persuasion and Culture: Choosing the right tools and approaches

One persuasive approach might work for one culture but less so for others, and vice versa. The art of persuasion is not universal. Understanding the underlying elements of what is important to each culture and their context means you could choose the right ‘tools’ to influence and convince your customers, for example, about your services, or even promote change of behaviours for the better.

Culturalisation, Insights, Proposition, Strategy, Perusasion, BehavioursChui Chui Tan5 April 2021Behaviours, Business proposition, cultural difference, culturalisation, Strategy

Beyo Global 2019 Round-Up

2019 was a great year for Beyō Global - 18 countries with 16 new stamps on my passport and in-depth interviews with 260 people (in 10 different languages).

Localisation, Culturalisation, Interviews, Business, User Research, Strategy, Research, Proposition, Round-upChui Chui Tan18 January 2020Round-up, Research, Business proposition, culturalisation, cultural difference, Strategy

Expanding into new markets? Here’s our top tip.

Our top tip in ensuring your expansion into new markets goes well from the start.

Culturalisation, User Research, Research, Interviews, Business, StrategyChui Chui Tan3 June 2019Research, International user research, Strategy, cultural difference

Quick insights into Tunisia

Our intern, Hana, an Italian of Tunisian descent, shares some interesting local insights with us on Tunisia.

Localisation, Research, DesignChui Chui Tan8 March 2019cultural difference, International, culturalisation, country, Tunisia

Publications on Business Leader and Raconteur

We share two of our articles which were published on Business Leader and Raconteur. One is about offering a holistic global experience and another is about the mistakes companies made when going global.

Chui Chui Tan21 January 2019International, cultural difference, Going global, global experience