Culture Snippets A collection of snippets which provide cultural insights into a country.
In Kenya, M-Pesa's success stemmed from addressing key needs: most households lacked bank access, mobile phone usage was high, and societal support was crucial. M-Pesa bridged these gaps, enabling easy payments and reducing corruption. With favourable regulations and Safaricom's dominance, it flourished. Its lesson? Understand a market's nuances for real success.
Read MoreSeveral factors contribute to the business growth success of a market. Offering relevant Alternative Payment Methods (APMs) to your local users or customers is one of them. Inflexible payment systems can hinder growth potential while implementing the right payment strategies can accelerate growth. Stay ahead of the curve by embracing the evolving payment landscape and tailoring your approach to meet the needs of your target market. Unfortunately, this aspect is often overlooked by companies.
Read MoreAs you progressively learn more about your users in different markets and their context, you will want to adapt your business and products accordingly in a more refined and accurate way for global growth. If your products and back-ends are built based on a language-based framework, you will soon realise how challenging and restricted it is for you to do any tailoring for individual market needs. A good way to manage this is to have a core experience that is shared universally. Content, functionalities, look and feel, portfolios, propositions and so on can then be adapted based on regions or locale.
Read MoreCultural insights snippet into Poland. We look into how the environment, context and history influence and motivate locals unique behaviours, attitudes and expectations.
Read MoreWhen travel is not possible to conduct face-to-face research with your international customers, here are other ways you can understand your customers and markets, and to ensure your products and services are fit-to-market and what you have planned for your markets are still relevant now and going forward.
Read MoreCultural insights snippet into Thailand. We look into how the environment, context and history influence and motivate locals unique behaviours, attitudes and expectations.
Read More2019 was a great year for Beyō Global - 18 countries with 16 new stamps on my passport and in-depth interviews with 260 people (in 10 different languages).
Read MoreWith the whole world as a potential market, it is important for companies to understand cultural differences to ensure they get the most out of their local and international expansions.
Our intern, Hana, an Italian of Tunisian descent, shares some interesting local insights with us on Tunisia.
Read MoreLast summer, our young intern from Italy wrote an article providing insights into her home country based on her local knowledge and desk research.
Read MoreBeing able to reach out effectively to your users in different international markets relies on you getting certain things right. Here's a list that you can refer to on what to consider and localise.
Read MoreHere's a list of global trends and statistics we put together that cover various areas and industries. It aims to help you with your business and localisation strategies for different markets.
Read MoreInput methods for non-Latin languages: Chinese Pinyin. Learn more about it and how to design for Pinyin text entry for countries such as China and Taiwan.
Read MoreA global design cheat sheet - things you need to know when localising and designing for international markets.
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