Cultural insights snippet into Thailand. We look into how the environment, context and history influence and motivate locals unique behaviours, attitudes and expectations.
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Culture is a huge factor that influences how people think, behave, interact and more. One way to view societies is how they interact within themselves, their behavioural and social trends, and these can put societies into a category of either an individualistic society or a collectivist society. These trends will impact upon many things in different cultures, including the retail industry.
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With the whole world as a potential market, it is important for companies to understand cultural differences to ensure they get the most out of their local and international expansions.