Cultural insights snippet into Kenya. We look into how the environment, context and history influence and motivate locals unique behaviours, attitudes and expectations.
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There’s no doubt that mobile phones have changed the way we live. But where have mobile phones made the biggest impact? The answer is Africa, where mobile phones are revolutionising the way people interact with their environment and live their daily lives.
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With the whole world as a potential market, it is important for companies to understand cultural differences to ensure they get the most out of their local and international expansions.