kenya — Writing/Thinking

How M-Pesa flourished in Kenya's unique landscape

In Kenya, M-Pesa's success stemmed from addressing key needs: most households lacked bank access, mobile phone usage was high, and societal support was crucial. M-Pesa bridged these gaps, enabling easy payments and reducing corruption. With favourable regulations and Safaricom's dominance, it flourished. Its lesson? Understand a market's nuances for real success.

Business, Culturalisation, Experience, Growth, Localisation, Proposition, Strategy, PaymentChui Chui Tan28 March 2024Culturalisation, holistic, Business proposition, Strategy, kenya, payment methods, M-Pesa

Culture Snippets: Kenya

Cultural insights snippet into Kenya. We look into how the environment, context and history influence and motivate locals unique behaviours, attitudes and expectations.

Experience, Culturalisation, Business, Insights, Research, User Research, Strategy, Culture SnippetsChui Chui Tan14 April 2020cultural behaviours, culture, kenya, snippets, design, research

We learn. We think. We share.

Writing