Culture Snippets A collection of snippets which provide cultural insights into a country.
Some of the writings below previously published in: Fast Company, GamesIndustry.biz, et al.
In Kenya, M-Pesa's success stemmed from addressing key needs: most households lacked bank access, mobile phone usage was high, and societal support was crucial. M-Pesa bridged these gaps, enabling easy payments and reducing corruption. With favourable regulations and Safaricom's dominance, it flourished. Its lesson? Understand a market's nuances for real success.
Read MoreCultural insights snippet into Kenya. We look into how the environment, context and history influence and motivate locals unique behaviours, attitudes and expectations.
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