Posts in Payment
How M-Pesa flourished in Kenya's unique landscape
How M-Pesa flourished in Kenya's unique landscape

In Kenya, M-Pesa's success stemmed from addressing key needs: most households lacked bank access, mobile phone usage was high, and societal support was crucial. M-Pesa bridged these gaps, enabling easy payments and reducing corruption. With favourable regulations and Safaricom's dominance, it flourished. Its lesson? Understand a market's nuances for real success.

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Business, Culturalisation, Experience, Growth, Localisation, Proposition, Strategy, PaymentChui Chui TanCulturalisation, holistic, Business proposition, Strategy, kenya, payment methods, M-Pesa
Leverage local payment methods for higher conversions
Leverage local payment methods for higher conversions

Maximise your global market reach by offering preferred local payment options. Explore diverse Alternative Payment Methods (APMs) from PIX in Brazil to PayTM in India. Tailor payments to your audience, considering factors like student demographics and evolving trends. Beware of fees and empower user control to optimise revenue potential.

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Business, Culturalisation, Strategy, Payment, PropositionChui Chui Tanpayment methods, Cultralisation, Strategy, Business growth, Business proposition