Culture Snippets A collection of snippets which provide cultural insights into a country.
In Kenya, M-Pesa's success stemmed from addressing key needs: most households lacked bank access, mobile phone usage was high, and societal support was crucial. M-Pesa bridged these gaps, enabling easy payments and reducing corruption. With favourable regulations and Safaricom's dominance, it flourished. Its lesson? Understand a market's nuances for real success.
Read MoreSeveral factors contribute to the business growth success of a market. Offering relevant Alternative Payment Methods (APMs) to your local users or customers is one of them. Inflexible payment systems can hinder growth potential while implementing the right payment strategies can accelerate growth. Stay ahead of the curve by embracing the evolving payment landscape and tailoring your approach to meet the needs of your target market. Unfortunately, this aspect is often overlooked by companies.
Read MoreStarting your business with a global mindset offers numerous advantages. It enables the creation of adaptable tech solutions, ensuring products and services resonate across different markets. It fosters innovation from diverse perspectives and positions the business for sustainable growth. Neglecting cultural considerations early on can lead to challenges in international expansion later. Think globally from the start for smoother expansion and lasting success.
Read MoreA summary of Beyo Global 2022 - a year of helping companies such as Spotify, SEEK/JobStreet Asia and Storytel with their international growth, advising start-ups on their business model, value proposition, customer/client experience and overall growth strategies, and supporting management teams of various-sized companies on their international expansion or international strategies or both.
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