Research — Writing/Thinking

Offering relevant Alternative Payment Methods (APMs) for business growth

Several factors contribute to the business growth success of a market. Offering relevant Alternative Payment Methods (APMs) to your local users or customers is one of them. Inflexible payment systems can hinder growth potential while implementing the right payment strategies can accelerate growth. Stay ahead of the curve by embracing the evolving payment landscape and tailoring your approach to meet the needs of your target market. Unfortunately, this aspect is often overlooked by companies.

Beyo Global 2022 Round-up

A summary of Beyo Global 2022 - a year of helping companies such as Spotify, SEEK/JobStreet Asia and Storytel with their international growth, advising start-ups on their business model, value proposition, customer/client experience and overall growth strategies, and supporting management teams of various-sized companies on their international expansion or international strategies or both.

How walks could help you in your international markets growth

“By walking through a city, you meet the people who live there, and engage with them and their culture, on their terms in their environment. It allows you a small window into how they live. How they think about and experience the world.” Apart from interviewing carefully selected target user groups, by walking through local streets, via walks in local streets, you could expand your view of how things actually work in the local context or why your local users behave and feel in certain ways. Only then, you can choose the ‘right’ strategy and proposition for your local users, offer a better product or service and grow your business for that market.

Beyo Global 2021 Round-Up

A summary of Beyo Global 2021 - a year of helping companies such as Spotify, Netflix, SEEK/JobStreet, Arrival, Edenred and many more to define their strategies and business propositions globally, coaching and mentoring, as well as curating content to share including Global Design Guides.

Business, Culturalisation, Research, Strategy, User Research, ROI, Insights, Round-upChui Chui Tan7 December 2021Round-up, 2021, Cultralisation, Strategy

A common mistake: "It works in that market, let's do the same for this market"

The mantra: What works in one market does not always work in other markets. This applies to all aspects of strategy.

Without knowing much about your audiences & their context in a market you're not familiar with, you've nothing concrete to base on when putting the party together. It'd just like firing as many arrows as you can in the dark not knowing where the target is, hoping that 1 or 2 might hit close to the target. How much do you think you’ve to spend to have at least one land in the centre of the target board? Something worth challenging and pondering on.

Beyo Global 2020 Round-Up

Rounding up 2020 - a year of helping companies such as Spotify, Fiverr, Zynga and start-ups to define their strategies and business propositions globally, coaching and mentoring, as well as curating content to share. Most importantly, the launch of Global Design Guides.

Business, Experience, Design, Games, Insights, Proposition, Research, Strategy, Round-upChui Chui Tan30 December 2020Round-up, Strategy, Culture, Business

Evolution: Why the mobile experience of your global users will never be the same?

Using Darwin’s variational evolution through natural selection (Individuals best adapted to their environments are more likely to survive and reproduce) to demonstrate how mobile phones are used in different countries and what businesses should do to provide good mobile experiences for their global users.

Culture Snippets: Rwanda

Cultural insights snippet into Rwanda. We look into how the environment, context and history influence and motivate locals unique behaviours, attitudes and expectations.

A holistic approach to your international expansion and growth

What is a holistic approach to culturalisation and international UX? What does it comprise of? Why is it important for companies to have a holistic view and understanding of their markets and the customers (and their context), as well as to have a holistic strategy to your global growth across different teams?

How to ensure your products and services are still relevant to your customers in different country? Ask this one question

Don't try to predict what the behaviours change would be for different countries and then try to figure out what you can do to keep up with those changes. Instead, focus on what won’t change or are unlikely to change.

Culture Snippets: Japan

Cultural insights snippet into Japan. We look into how the environment, context and history influence and motivate locals unique behaviours, attitudes and expectations.

Culture Snippets: Egypt

Cultural insights snippet into Egypt. We look into how the environment, context and history influence and motivate locals unique behaviours, attitudes and expectations.

Culture Snippets: Russia

Cultural insights snippet into Russia. We look into how the environment, context and history influence and motivate locals unique behaviours, attitudes and expectations.

Culture Snippets: Poland

Cultural insights snippet into Poland. We look into how the environment, context and history influence and motivate locals unique behaviours, attitudes and expectations.

Culture Snippets: Mexico

Cultural insights snippet into Mexico. We look into how the environment, context and history influence and motivate locals unique behaviours, attitudes and expectations.

Can't do face-to-face research? Here are the alternatives

When travel is not possible to conduct face-to-face research with your international customers, here are other ways you can understand your customers and markets, and to ensure your products and services are fit-to-market and what you have planned for your markets are still relevant now and going forward.

Culture Snippets: Thailand

Cultural insights snippet into Thailand. We look into how the environment, context and history influence and motivate locals unique behaviours, attitudes and expectations.

Don't expect your (international) research participants to tell you the full story

By speaking to your customers or observing them in their context, it will tell you a lot. But when it involves different cultures, there is another layer to add on top. This deeper level of ‘why’ is in a bigger context, which is no longer on the individual level, but on the society, culture or country level. You won’t be able to learn about them by simply talking to or observing the local customers. You need to look from other angles.

Culturalisation, Experience, Insights, Interviews, Research, Strategy, User ResearchChui Chui Tan16 April 2020research, Culture

Culture Snippets: Kenya

Cultural insights snippet into Kenya. We look into how the environment, context and history influence and motivate locals unique behaviours, attitudes and expectations.

Culture Snippets: South Korea

Cultural insights snippet into South Korea. We look into how the environment, context and history influence and motivate locals unique behaviours, attitudes and expectations.

We learn. We think. We share.

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