Global — Writing/Thinking

Think global, even if a new market is not your immediate focus

To think global only when you're planning to go into a new market is an incorrect way of thinking. It is a short-sighted approach which could cost you a lot of money down the line. Thinking global should begin when you start creating a product. It should be a continuous process where it’s embedded in your business decisions process whether you are currently in only one market, two or more.

Business, Culturalisation, Strategy, DesignChui Chui Tan24 June 2020Business proposition, global experience, Global, Going global, Strategy, Mindset

How to ensure your products and services are still relevant to your customers in different country? Ask this one question

Don't try to predict what the behaviours change would be for different countries and then try to figure out what you can do to keep up with those changes. Instead, focus on what won’t change or are unlikely to change.

Business, Culturalisation, Experience, Insights, Strategy, Research, PropositionChui Chui Tan8 June 2020Strategy, Global, International, Change

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