International — Writing/Thinking

How to ensure your products and services are still relevant to your customers in different country? Ask this one question

Don't try to predict what the behaviours change would be for different countries and then try to figure out what you can do to keep up with those changes. Instead, focus on what won’t change or are unlikely to change.

Three Levels of Culturalisation: How It Helps Companies Adapt to Individual Markets

Adapting products/ services to global markets through Three Levels of Culturalisation by Beyō Global. How to apply insights to the product roadmap, marketing strategy and business proposition.

4 Common Mistakes Start-Ups Make When Going Global

All companies have a lot to think about when it comes to going global, especially start-ups. There are many important aspects to think of when growing a company. Here are 4 common mistakes companies often make when going global.

International Stories: Petter Karlsson

Here in our latest interview we spoke to Petter Karlsson , Senior Design Manager at Spotify.

International Stories: Nancy West, Trunki

We chat with Nancy West who oversees and leads the growth and sales of Trunki international.

Business, Culturalisation, InterviewsChui Chui Tan23 April 2019International, eCommerce, Stories, Strategy

Quick insights into Tunisia

Our intern, Hana, an Italian of Tunisian descent, shares some interesting local insights with us on Tunisia.

Quick insights into Italy

Last summer, our young intern from Italy wrote an article providing insights into her home country based on her local knowledge and desk research.

Localisation, Design, ResearchChui Chui Tan28 February 2019International, culturalisation, country, italy

Publications on Business Leader and Raconteur

We share two of our articles which were published on Business Leader and Raconteur. One is about offering a holistic global experience and another is about the mistakes companies made when going global.

Chui Chui Tan21 January 2019International, cultural difference, Going global, global experience

Evolution Vs Strategies: A new way of looking at Global Payment (and other) solutions

What works well in one country might not necessarily have the same effect in another country. This is why.

What do senior executives say about the top 9 challenges they face when going international

We sat down with twelve senior executives to hear about the challenges they face when designing, expanding and growing internationally.

Experience, BusinessChui Chui Tan15 March 2018International, challenges, Going global

How to reach out to your global audience & what to localise

Being able to reach out effectively to your users in different international markets relies on you getting certain things right. Here's a list that you can refer to on what to consider and localise.

Localisation, Design, ExperienceChui Chui Tan5 January 2018Localisation, global experience, International

Non-Latin Languages Input (Series): Mandarin Chinese

Input methods for non-Latin languages: Chinese Pinyin. Learn more about it and how to design for Pinyin text entry for countries such as China and Taiwan.

Design, LocalisationChui Chui Tan21 November 2017chinese, Design, Input method, Language, International, Localisation

Designing for an international audience (localisation): Global Design Guide - Cheat Sheet

A global design cheat sheet - things you need to know when localising and designing for international markets.

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Writing