growth — Writing/Thinking

A holistic approach to your international expansion and growth

What is a holistic approach to culturalisation and international UX? What does it comprise of? Why is it important for companies to have a holistic view and understanding of their markets and the customers (and their context), as well as to have a holistic strategy to your global growth across different teams?

Business, Culturalisation, Design, Experience, Insights, Research, Strategy, HolisticChui Chui Tan16 June 2020holistic, international, growth, expansion, research

4 Common Mistakes Start-Ups Make When Going Global

All companies have a lot to think about when it comes to going global, especially start-ups. There are many important aspects to think of when growing a company. Here are 4 common mistakes companies often make when going global.

Business, ResearchChui Chui Tan26 July 2019Going global, global experience, start-ups, International, adapting, companies, growth

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