Cultural insights snippet into Rwanda. We look into how the environment, context and history influence and motivate locals unique behaviours, attitudes and expectations.
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What is a holistic approach to culturalisation and international UX? What does it comprise of? Why is it important for companies to have a holistic view and understanding of their markets and the customers (and their context), as well as to have a holistic strategy to your global growth across different teams?
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Cultural insights snippet into Thailand. We look into how the environment, context and history influence and motivate locals unique behaviours, attitudes and expectations.
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By speaking to your customers or observing them in their context, it will tell you a lot. But when it involves different cultures, there is another layer to add on top. This deeper level of ‘why’ is in a bigger context, which is no longer on the individual level, but on the society, culture or country level. You won’t be able to learn about them by simply talking to or observing the local customers. You need to look from other angles.
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Cultural insights snippet into Kenya. We look into how the environment, context and history influence and motivate locals unique behaviours, attitudes and expectations.
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