Posts tagged Culture
What businesses can learn from David Attenborough's Galapagos trip?

Like any species, humans adapt based on their environment and context to survive or thrive. Businesses need to understand and consider the evolution and adaptation which shape the similarities and differences between their customers in different countries.

Read More
Don't expect your (international) research participants to tell you the full story

By speaking to your customers or observing them in their context, it will tell you a lot. But when it involves different cultures, there is another layer to add on top. This deeper level of ‘why’ is in a bigger context, which is no longer on the individual level, but on the society, culture or country level. You won’t be able to learn about them by simply talking to or observing the local customers. You need to look from other angles.

Read More