User Research — Writing/Thinking

How walks could help you in your international markets growth

“By walking through a city, you meet the people who live there, and engage with them and their culture, on their terms in their environment. It allows you a small window into how they live. How they think about and experience the world.” Apart from interviewing carefully selected target user groups, by walking through local streets, via walks in local streets, you could expand your view of how things actually work in the local context or why your local users behave and feel in certain ways. Only then, you can choose the ‘right’ strategy and proposition for your local users, offer a better product or service and grow your business for that market.

Beyo Global 2021 Round-Up

A summary of Beyo Global 2021 - a year of helping companies such as Spotify, Netflix, SEEK/JobStreet, Arrival, Edenred and many more to define their strategies and business propositions globally, coaching and mentoring, as well as curating content to share including Global Design Guides.

Business, Culturalisation, Research, Strategy, User Research, ROI, Insights, Round-upChui Chui Tan7 December 2021Round-up, 2021, Cultralisation, Strategy

Culture Snippets: Rwanda

Cultural insights snippet into Rwanda. We look into how the environment, context and history influence and motivate locals unique behaviours, attitudes and expectations.

Culture Snippets: Japan

Cultural insights snippet into Japan. We look into how the environment, context and history influence and motivate locals unique behaviours, attitudes and expectations.

Culture Snippets: Egypt

Cultural insights snippet into Egypt. We look into how the environment, context and history influence and motivate locals unique behaviours, attitudes and expectations.

Culture Snippets: Russia

Cultural insights snippet into Russia. We look into how the environment, context and history influence and motivate locals unique behaviours, attitudes and expectations.

Culture Snippets: Poland

Cultural insights snippet into Poland. We look into how the environment, context and history influence and motivate locals unique behaviours, attitudes and expectations.

Culture Snippets: Mexico

Cultural insights snippet into Mexico. We look into how the environment, context and history influence and motivate locals unique behaviours, attitudes and expectations.

Can't do face-to-face research? Here are the alternatives

When travel is not possible to conduct face-to-face research with your international customers, here are other ways you can understand your customers and markets, and to ensure your products and services are fit-to-market and what you have planned for your markets are still relevant now and going forward.

Culture Snippets: Thailand

Cultural insights snippet into Thailand. We look into how the environment, context and history influence and motivate locals unique behaviours, attitudes and expectations.

Don't expect your (international) research participants to tell you the full story

By speaking to your customers or observing them in their context, it will tell you a lot. But when it involves different cultures, there is another layer to add on top. This deeper level of ‘why’ is in a bigger context, which is no longer on the individual level, but on the society, culture or country level. You won’t be able to learn about them by simply talking to or observing the local customers. You need to look from other angles.

Culturalisation, Experience, Insights, Interviews, Research, Strategy, User ResearchChui Chui Tan16 April 2020research, Culture

Culture Snippets: Kenya

Cultural insights snippet into Kenya. We look into how the environment, context and history influence and motivate locals unique behaviours, attitudes and expectations.

Beyo Global 2019 Round-Up

2019 was a great year for Beyō Global - 18 countries with 16 new stamps on my passport and in-depth interviews with 260 people (in 10 different languages).

Why Market Research Just isn't Enough

All companies want to reach their target audience in the best way possible, to provide them with products and services that best suit their needs and wants in order to become competitive and grow. Market research is just the tip of the iceberg and a company needs to understand more than this to fulfil their ultimate potential in a market. So, how should companies find out their global and current audiences wants and needs?

Business, Experience, Research, User ResearchChui Chui Tan16 September 2019markets, market research, holistic, understanding, Going global, global

What are Holistic Approaches and Why Are Companies Using Them?

Having a holistic approach means looking at something as a whole interconnected entity; understanding the bigger picture. But what are holistic approaches and why are companies using them?

Business, Research, User ResearchChui Chui Tan1 August 2019holistic, approaches, audience, markets

Cultural Differences and Behaviours: Why Should Companies Understand Them?

With the whole world as a potential market, it is important for companies to understand cultural differences to ensure they get the most out of their local and international expansions.

Expanding into new markets? Here’s our top tip.

Our top tip in ensuring your expansion into new markets goes well from the start.

How not to waste money in learning about your customers and markets

We heard businesses spent a lot of money and effort in commissioning research to help them understand their customers and markets in different markets. Very often, they do not get the full value out of the work and was still left with countless questions. This is our take on this.

International user research: It’s much more to it than you think

International user research - what you need to know to the best and most insights out of your global UX research.

We learn. We think. We share.

Writing