Adapting products/ services to global markets through Three Levels of Culturalisation by Beyō Global. How to apply insights to the product roadmap, marketing strategy and business proposition.
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All companies want to reach their target audience in the best way possible, to provide them with products and services that best suit their needs and wants in order to become competitive and grow. Market research is just the tip of the iceberg and a company needs to understand more than this to fulfil their ultimate potential in a market. So, how should companies find out their global and current audiences wants and needs?
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Having a holistic approach means looking at something as a whole interconnected entity; understanding the bigger picture. But what are holistic approaches and why are companies using them?
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We heard businesses spent a lot of money and effort in commissioning research to help them understand their customers and markets in different markets. Very often, they do not get the full value out of the work and was still left with countless questions. This is our take on this.
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