Cultural insights snippet into Mexico. We look into how the environment, context and history influence and motivate locals unique behaviours, attitudes and expectations.
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All companies want to reach their target audience in the best way possible, to provide them with products and services that best suit their needs and wants in order to become competitive and grow. Market research is just the tip of the iceberg and a company needs to understand more than this to fulfil their ultimate potential in a market. So, how should companies find out their global and current audiences wants and needs?
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When expanding, it is important for companies to understand that not only will their audience and market be different, but so will be the expectations of their employees. But why is it important to understand this?
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