Culture Snippets A collection of snippets which provide cultural insights into a country.
To think global only when you're planning to go into a new market is an incorrect way of thinking. It is a short-sighted approach which could cost you a lot of money down the line. Thinking global should begin when you start creating a product. It should be a continuous process where it’s embedded in your business decisions process whether you are currently in only one market, two or more.
Read MoreAll companies want to reach their target audience in the best way possible, to provide them with products and services that best suit their needs and wants in order to become competitive and grow. Market research is just the tip of the iceberg and a company needs to understand more than this to fulfil their ultimate potential in a market. So, how should companies find out their global and current audiences wants and needs?
Read MoreWhen expanding, it is important for companies to understand that not only will their audience and market be different, but so will be the expectations of their employees. But why is it important to understand this?
Read MoreAll companies have a lot to think about when it comes to going global, especially start-ups. There are many important aspects to think of when growing a company. Here are 4 common mistakes companies often make when going global.
Read MoreWith the whole world as a potential market, it is important for companies to understand cultural differences to ensure they get the most out of their local and international expansions.
We share two of our articles which were published on Business Leader and Raconteur. One is about offering a holistic global experience and another is about the mistakes companies made when going global.
Read MoreWe sat down with twelve senior executives to hear about the challenges they face when designing, expanding and growing internationally.
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