Posts in Experience
Why Market Research Just isn't Enough

All companies want to reach their target audience in the best way possible, to provide them with products and services that best suit their needs and wants in order to become competitive and grow. Market research is just the tip of the iceberg and a company needs to understand more than this to fulfil their ultimate potential in a market. So, how should companies find out their global and current audiences wants and needs?

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Collectivist Vs Individualist Societies: How do these impact upon retail?

Culture is a huge factor that influences how people think, behave, interact and more. One way to view societies is how they interact within themselves, their behavioural and social trends, and these can put societies into a category of either an individualistic society or a collectivist society. These trends will impact upon many things in different cultures, including the retail industry.

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How not to waste money in learning about your customers and markets

We heard businesses spent a lot of money and effort in commissioning research to help them understand their customers and markets in different markets. Very often, they do not get the full value out of the work and was still left with countless questions. This is our take on this.

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