Culture Snippets A collection of snippets which provide cultural insights into a country.
In Kenya, M-Pesa's success stemmed from addressing key needs: most households lacked bank access, mobile phone usage was high, and societal support was crucial. M-Pesa bridged these gaps, enabling easy payments and reducing corruption. With favourable regulations and Safaricom's dominance, it flourished. Its lesson? Understand a market's nuances for real success.
Read MoreSeveral factors contribute to the business growth success of a market. Offering relevant Alternative Payment Methods (APMs) to your local users or customers is one of them. Inflexible payment systems can hinder growth potential while implementing the right payment strategies can accelerate growth. Stay ahead of the curve by embracing the evolving payment landscape and tailoring your approach to meet the needs of your target market. Unfortunately, this aspect is often overlooked by companies.
Read MoreA summary of Beyo Global 2023 - A year of helping companies such as Spotify, The Washington Post and Bumble with their international growth. Taking on new ventures like advising Admiral Pioneer on launching innovative businesses and delving into the world of cross-cultural research, writing a book to share my global expertise. From engaging talks and guest lectures to charity partnerships. Advisory roles extended to a trustee role and non-executive positions. it was a year of change and growth.
Read MoreLike any species, humans adapt based on their environment and context to survive or thrive. Businesses need to understand and consider the evolution and adaptation which shape the similarities and differences between their customers in different countries.
Read MoreUsing Darwin’s variational evolution through natural selection (Individuals best adapted to their environments are more likely to survive and reproduce) to demonstrate how mobile phones are used in different countries and what businesses should do to provide good mobile experiences for their global users.
Read MoreCultural insights snippet into Egypt. We look into how the environment, context and history influence and motivate locals unique behaviours, attitudes and expectations.
Read MoreCultural insights snippet into Mexico. We look into how the environment, context and history influence and motivate locals unique behaviours, attitudes and expectations.
Read MoreThis article introduces the Three Levels of Culturalisation model to demonstrate why knowing your global players and their context is critical to the success of games studios.
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