Insights — Writing/Thinking

How walks could help you in your international markets growth

“By walking through a city, you meet the people who live there, and engage with them and their culture, on their terms in their environment. It allows you a small window into how they live. How they think about and experience the world.” Apart from interviewing carefully selected target user groups, by walking through local streets, via walks in local streets, you could expand your view of how things actually work in the local context or why your local users behave and feel in certain ways. Only then, you can choose the ‘right’ strategy and proposition for your local users, offer a better product or service and grow your business for that market.

Beyo Global 2021 Round-Up

A summary of Beyo Global 2021 - a year of helping companies such as Spotify, Netflix, SEEK/JobStreet, Arrival, Edenred and many more to define their strategies and business propositions globally, coaching and mentoring, as well as curating content to share including Global Design Guides.

Business, Culturalisation, Research, Strategy, User Research, ROI, Insights, Round-upChui Chui Tan7 December 2021Round-up, 2021, Cultralisation, Strategy

A common mistake: "It works in that market, let's do the same for this market"

The mantra: What works in one market does not always work in other markets. This applies to all aspects of strategy.

Without knowing much about your audiences & their context in a market you're not familiar with, you've nothing concrete to base on when putting the party together. It'd just like firing as many arrows as you can in the dark not knowing where the target is, hoping that 1 or 2 might hit close to the target. How much do you think you’ve to spend to have at least one land in the centre of the target board? Something worth challenging and pondering on.

Persuasion and Culture: Choosing the right tools and approaches

One persuasive approach might work for one culture but less so for others, and vice versa. The art of persuasion is not universal. Understanding the underlying elements of what is important to each culture and their context means you could choose the right ‘tools’ to influence and convince your customers, for example, about your services, or even promote change of behaviours for the better.

Beyo Global 2020 Round-Up

Rounding up 2020 - a year of helping companies such as Spotify, Fiverr, Zynga and start-ups to define their strategies and business propositions globally, coaching and mentoring, as well as curating content to share. Most importantly, the launch of Global Design Guides.

Business, Experience, Design, Games, Insights, Proposition, Research, Strategy, Round-upChui Chui Tan30 December 2020Round-up, Strategy, Culture, Business

What businesses can learn from David Attenborough's Galapagos trip?

Like any species, humans adapt based on their environment and context to survive or thrive. Businesses need to understand and consider the evolution and adaptation which shape the similarities and differences between their customers in different countries.

Evolution: Why the mobile experience of your global users will never be the same?

Using Darwin’s variational evolution through natural selection (Individuals best adapted to their environments are more likely to survive and reproduce) to demonstrate how mobile phones are used in different countries and what businesses should do to provide good mobile experiences for their global users.

Culture Snippets: Rwanda

Cultural insights snippet into Rwanda. We look into how the environment, context and history influence and motivate locals unique behaviours, attitudes and expectations.

A holistic approach to your international expansion and growth

What is a holistic approach to culturalisation and international UX? What does it comprise of? Why is it important for companies to have a holistic view and understanding of their markets and the customers (and their context), as well as to have a holistic strategy to your global growth across different teams?

How to ensure your products and services are still relevant to your customers in different country? Ask this one question

Don't try to predict what the behaviours change would be for different countries and then try to figure out what you can do to keep up with those changes. Instead, focus on what won’t change or are unlikely to change.

Culture Snippets: Japan

Cultural insights snippet into Japan. We look into how the environment, context and history influence and motivate locals unique behaviours, attitudes and expectations.

Culture Snippets: Egypt

Cultural insights snippet into Egypt. We look into how the environment, context and history influence and motivate locals unique behaviours, attitudes and expectations.

Culture Snippets: Poland

Cultural insights snippet into Poland. We look into how the environment, context and history influence and motivate locals unique behaviours, attitudes and expectations.

Culture Snippets: Mexico

Cultural insights snippet into Mexico. We look into how the environment, context and history influence and motivate locals unique behaviours, attitudes and expectations.

Can't do face-to-face research? Here are the alternatives

When travel is not possible to conduct face-to-face research with your international customers, here are other ways you can understand your customers and markets, and to ensure your products and services are fit-to-market and what you have planned for your markets are still relevant now and going forward.

Culture Snippets: Thailand

Cultural insights snippet into Thailand. We look into how the environment, context and history influence and motivate locals unique behaviours, attitudes and expectations.

Don't expect your (international) research participants to tell you the full story

By speaking to your customers or observing them in their context, it will tell you a lot. But when it involves different cultures, there is another layer to add on top. This deeper level of ‘why’ is in a bigger context, which is no longer on the individual level, but on the society, culture or country level. You won’t be able to learn about them by simply talking to or observing the local customers. You need to look from other angles.

Culturalisation, Experience, Insights, Interviews, Research, Strategy, User ResearchChui Chui Tan16 April 2020research, Culture

Culture Snippets: Kenya

Cultural insights snippet into Kenya. We look into how the environment, context and history influence and motivate locals unique behaviours, attitudes and expectations.

Culture Snippets: South Korea

Cultural insights snippet into South Korea. We look into how the environment, context and history influence and motivate locals unique behaviours, attitudes and expectations.

Culture Snippets: Brazil

Short insight snippets into Brazil. We look into how the environment, context and history influence and motivate locals unique behaviours, attitudes and expectations.

We learn. We think. We share.

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