Like any species, humans adapt based on their environment and context to survive or thrive. Businesses need to understand and consider the evolution and adaptation which shape the similarities and differences between their customers in different countries.
Read MoreUsing Darwin’s variational evolution through natural selection (Individuals best adapted to their environments are more likely to survive and reproduce) to demonstrate how mobile phones are used in different countries and what businesses should do to provide good mobile experiences for their global users.
Read MoreWhat works well in one country might not necessarily have the same effect in another country. This is why.
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