Research — Writing/Thinking

How walks could help you in your international markets growth

“By walking through a city, you meet the people who live there, and engage with them and their culture, on their terms in their environment. It allows you a small window into how they live. How they think about and experience the world.” Apart from interviewing carefully selected target user groups, by walking through local streets, via walks in local streets, you could expand your view of how things actually work in the local context or why your local users behave and feel in certain ways. Only then, you can choose the ‘right’ strategy and proposition for your local users, offer a better product or service and grow your business for that market.

Evolution: Why the mobile experience of your global users will never be the same?

Using Darwin’s variational evolution through natural selection (Individuals best adapted to their environments are more likely to survive and reproduce) to demonstrate how mobile phones are used in different countries and what businesses should do to provide good mobile experiences for their global users.

Experience, Culturalisation, Business, Design, Holistic, Insights, Research, Strategy, Mobile, EvolutionChui Chui Tan24 July 2020Evolution, Asia, Mobile, Mobile phones, Research, Culturalisation, Strategy

Culture Snippets: Japan

Cultural insights snippet into Japan. We look into how the environment, context and history influence and motivate locals unique behaviours, attitudes and expectations.

Experience, Culture Snippets, Culturalisation, Business, Insights, User Research, Research, Strategy, PropositionChui Chui Tan27 May 2020culturalisation, cultural behaviours, Research, Japan, Insights

Culture Snippets: Egypt

Cultural insights snippet into Egypt. We look into how the environment, context and history influence and motivate locals unique behaviours, attitudes and expectations.

Culture Snippets, Culturalisation, User Research, Research, Strategy, InsightsChui Chui Tan19 May 2020Research, Insights, Culturalisation, Egypt

Culture Snippets: Poland

Cultural insights snippet into Poland. We look into how the environment, context and history influence and motivate locals unique behaviours, attitudes and expectations.

Culture Snippets, Culturalisation, Design, Experience, Insights, User Research, Strategy, Research, LocalisationChui Chui Tan5 May 2020cultural behaviours, Research, global experience

Culture Snippets: Mexico

Cultural insights snippet into Mexico. We look into how the environment, context and history influence and motivate locals unique behaviours, attitudes and expectations.

Culture Snippets, Culturalisation, Design, Experience, Insights, Research, Strategy, User ResearchChui Chui Tan27 April 2020Research, Culturalisation, global, global experience, Mexico, cultural behaviours

Can't do face-to-face research? Here are the alternatives

When travel is not possible to conduct face-to-face research with your international customers, here are other ways you can understand your customers and markets, and to ensure your products and services are fit-to-market and what you have planned for your markets are still relevant now and going forward.

Business, Culturalisation, Design, Experience, Insights, Research, Strategy, User Research, LocalisationChui Chui Tan23 April 2020Research, global experience, Strategy, Design

Beyo Global 2019 Round-Up

2019 was a great year for Beyō Global - 18 countries with 16 new stamps on my passport and in-depth interviews with 260 people (in 10 different languages).

Localisation, Culturalisation, Interviews, Business, User Research, Strategy, Research, Proposition, Round-upChui Chui Tan18 January 2020Round-up, Research, Business proposition, culturalisation, cultural difference, Strategy

International Stories: Petter Karlsson

Here in our latest interview we spoke to Petter Karlsson , Senior Design Manager at Spotify.

Interviews, Design, Culturalisation, Business, StrategyChui Chui Tan16 July 2019Design, International, Research, culturalisation, global experience

Expanding into new markets? Here’s our top tip.

Our top tip in ensuring your expansion into new markets goes well from the start.

Culturalisation, User Research, Research, Interviews, Business, StrategyChui Chui Tan3 June 2019Research, International user research, Strategy, cultural difference

How not to waste money in learning about your customers and markets

We heard businesses spent a lot of money and effort in commissioning research to help them understand their customers and markets in different markets. Very often, they do not get the full value out of the work and was still left with countless questions. This is our take on this.

Research, Business, Experience, User ResearchChui Chui Tan18 March 2019Research, International user research, culturalisation, markets, Business proposition

We learn. We think. We share.

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