Culture Snippets A collection of snippets which provide cultural insights into a country.
In Kenya, M-Pesa's success stemmed from addressing key needs: most households lacked bank access, mobile phone usage was high, and societal support was crucial. M-Pesa bridged these gaps, enabling easy payments and reducing corruption. With favourable regulations and Safaricom's dominance, it flourished. Its lesson? Understand a market's nuances for real success.
Read MoreMaximise your global market reach by offering preferred local payment options. Explore diverse Alternative Payment Methods (APMs) from PIX in Brazil to PayTM in India. Tailor payments to your audience, considering factors like student demographics and evolving trends. Beware of fees and empower user control to optimise revenue potential.
Read MoreSeveral factors contribute to the business growth success of a market. Offering relevant Alternative Payment Methods (APMs) to your local users or customers is one of them. Inflexible payment systems can hinder growth potential while implementing the right payment strategies can accelerate growth. Stay ahead of the curve by embracing the evolving payment landscape and tailoring your approach to meet the needs of your target market. Unfortunately, this aspect is often overlooked by companies.
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