As you progressively learn more about your users in different markets and their context, you will want to adapt your business and products accordingly in a more refined and accurate way for global growth. If your products and back-ends are built based on a language-based framework, you will soon realise how challenging and restricted it is for you to do any tailoring for individual market needs. A good way to manage this is to have a core experience that is shared universally. Content, functionalities, look and feel, portfolios, propositions and so on can then be adapted based on regions or locale.
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