Culture Snippets A collection of snippets which provide cultural insights into a country.
Some of the writings below previously published in: Fast Company, GamesIndustry.biz, et al.
Like any species, humans adapt based on their environment and context to survive or thrive. Businesses need to understand and consider the evolution and adaptation which shape the similarities and differences between their customers in different countries.
Read MoreUsing Darwin’s variational evolution through natural selection (Individuals best adapted to their environments are more likely to survive and reproduce) to demonstrate how mobile phones are used in different countries and what businesses should do to provide good mobile experiences for their global users.
Read MoreCultural insights snippet into Rwanda. We look into how the environment, context and history influence and motivate locals unique behaviours, attitudes and expectations.
Read MoreTo think global only when you're planning to go into a new market is an incorrect way of thinking. It is a short-sighted approach which could cost you a lot of money down the line. Thinking global should begin when you start creating a product. It should be a continuous process where it’s embedded in your business decisions process whether you are currently in only one market, two or more.
Read MoreWhat is a holistic approach to culturalisation and international UX? What does it comprise of? Why is it important for companies to have a holistic view and understanding of their markets and the customers (and their context), as well as to have a holistic strategy to your global growth across different teams?
Read MoreDon't try to predict what the behaviours change would be for different countries and then try to figure out what you can do to keep up with those changes. Instead, focus on what won’t change or are unlikely to change.
Read MoreCultural insights snippet into Japan. We look into how the environment, context and history influence and motivate locals unique behaviours, attitudes and expectations.
Read MoreCultural insights snippet into Egypt. We look into how the environment, context and history influence and motivate locals unique behaviours, attitudes and expectations.
Read MoreCultural insights snippet into Russia. We look into how the environment, context and history influence and motivate locals unique behaviours, attitudes and expectations.
Read MoreOur Holistic Approach to Culturalisation and International UX , and the impacts of our work on our clients’ businesses and global growth.
Read MoreCultural insights snippet into Poland. We look into how the environment, context and history influence and motivate locals unique behaviours, attitudes and expectations.
Read MoreCultural insights snippet into Mexico. We look into how the environment, context and history influence and motivate locals unique behaviours, attitudes and expectations.
Read MoreWhen travel is not possible to conduct face-to-face research with your international customers, here are other ways you can understand your customers and markets, and to ensure your products and services are fit-to-market and what you have planned for your markets are still relevant now and going forward.
Read MoreCultural insights snippet into Thailand. We look into how the environment, context and history influence and motivate locals unique behaviours, attitudes and expectations.
Read MoreBy speaking to your customers or observing them in their context, it will tell you a lot. But when it involves different cultures, there is another layer to add on top. This deeper level of ‘why’ is in a bigger context, which is no longer on the individual level, but on the society, culture or country level. You won’t be able to learn about them by simply talking to or observing the local customers. You need to look from other angles.
Read MoreCultural insights snippet into Kenya. We look into how the environment, context and history influence and motivate locals unique behaviours, attitudes and expectations.
Read MoreCultural insights snippet into South Korea. We look into how the environment, context and history influence and motivate locals unique behaviours, attitudes and expectations.
Read MoreShort insight snippets into Brazil. We look into how the environment, context and history influence and motivate locals unique behaviours, attitudes and expectations.
Read MoreCultural insights snippet into the Philippines. We look into how the environment, context and history influence and motivate locals unique behaviours, attitudes and expectations.
Read MoreThis article introduces the Three Levels of Culturalisation model to demonstrate why knowing your global players and their context is critical to the success of games studios.
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