2019 was a great year for Beyō Global - 18 countries with 16 new stamps on my passport and in-depth interviews with 260 people (in 10 different languages).
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Adapting products/ services to global markets through Three Levels of Culturalisation by Beyō Global. How to apply insights to the product roadmap, marketing strategy and business proposition.
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All companies want to reach their target audience in the best way possible, to provide them with products and services that best suit their needs and wants in order to become competitive and grow. Market research is just the tip of the iceberg and a company needs to understand more than this to fulfil their ultimate potential in a market. So, how should companies find out their global and current audiences wants and needs?
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By now, most people are aware of the climate crisis our planet is facing. It’s important for companies to understand and adapt to the changes in laws, views, bans and regulations that are being implemented globally. Many companies have already adapted, but how?
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Culture is a huge factor that influences how people think, behave, interact and more. One way to view societies is how they interact within themselves, their behavioural and social trends, and these can put societies into a category of either an individualistic society or a collectivist society. These trends will impact upon many things in different cultures, including the retail industry.
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When expanding, it is important for companies to understand that not only will their audience and market be different, but so will be the expectations of their employees. But why is it important to understand this?
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There’s no doubt that mobile phones have changed the way we live. But where have mobile phones made the biggest impact? The answer is Africa, where mobile phones are revolutionising the way people interact with their environment and live their daily lives.
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Having a holistic approach means looking at something as a whole interconnected entity; understanding the bigger picture. But what are holistic approaches and why are companies using them?
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All companies have a lot to think about when it comes to going global, especially start-ups. There are many important aspects to think of when growing a company. Here are 4 common mistakes companies often make when going global.
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As a whole society, Asia is growing rapidly in the tourism industry. This increase in Asian travel means it’s important for companies to understand cultural and behavioural differences in order to capture, retain, and grow in this widely developing market and culture.
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Here in our latest interview we spoke to Petter Karlsson , Senior Design Manager at Spotify.
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With the whole world as a potential market, it is important for companies to understand cultural differences to ensure they get the most out of their local and international expansions.
Our top tip in ensuring your expansion into new markets goes well from the start.
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We chat with Nancy West who oversees and leads the growth and sales of Trunki international.
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We heard businesses spent a lot of money and effort in commissioning research to help them understand their customers and markets in different markets. Very often, they do not get the full value out of the work and was still left with countless questions. This is our take on this.
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Our intern, Hana, an Italian of Tunisian descent, shares some interesting local insights with us on Tunisia.
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Last summer, our young intern from Italy wrote an article providing insights into her home country based on her local knowledge and desk research.
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We share two of our articles which were published on Business Leader and Raconteur. One is about offering a holistic global experience and another is about the mistakes companies made when going global.
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What works well in one country might not necessarily have the same effect in another country. This is why.
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We sat down with twelve senior executives to hear about the challenges they face when designing, expanding and growing internationally.
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