“I’ve had the pleasure of working with Chui Chui on multiple projects over the past few years. She is collaborative, thoughtful, and consistently delivers high-quality work, often ahead of schedule. What truly sets Chui Chui apart is her rare ability to balance a global mindset with deep local insight. Her extensive experience across multiple markets gives her a strong global perspective, while her close collaboration with her local teams allows her to surface the nuances and cultural dynamics unique to each market. This blend of global and local expertise makes her work especially impactful for organizations navigating international markets. She doesn’t just apply a one-size-fits-all playbook — she helps teams understand what really matters to users in each market and how to localize effectively for product-market fit. I would confidently recommend Chui Chui to any organization looking to deepen its user understanding and uncover meaningful opportunities across diverse markets.”