Our services

Want to make sure your customers get the best experience you could offer? Want to have a full complete view of your customers? We are here to help you to:

• Grow and expand your home market

• Grow your existing international markets

• Venture into new markets

Find out if your products and services fit for the markets you are in or going into, and what you can improve.

• Review and assessment based on our very own Three Levels of Culturalisation model 

• We have researchers in each market to help inform the review, working together with our global team to give a holistic representation/understanding of the market

• Output includes tangible recommendations which you could act on and execute (in 20-30 slides PDF format)

To make good use of the knowledge you have about your global markets and audiences, and we will also add more for you.

Phase 1 

• We parse and categorise the data/insights you have from different sources in different formats (either on a specific market or region) into:

  Facts | Strong hypotheses | Weak hypotheses (Gaps) | Unknowns (Opportunities)

• Using our unique framework to identify areas which could influence your customers’ needs, behaviours and attitudes that you might not think of. We then match them against the data/insights you currently hold

• This could be on a specific topic such as the travel behaviours in a region, the payment scene in a country or a phenomenon you observed in a country.

Phase 2

• With the Phase 1 output, we set out well-grounded next steps for you, whether to validate hypotheses, fill in the knowledge gaps or to have a plan to be actioned immediately and on a long-term basis

• Output includes having a solid, executable plan to allocate efforts and budgets for each market to lead to the increase of KPIs and conversions

To understand X in country Y to define strategy Z (product, design, marketing, growth, business proposition, monetisation/payment method).

• Full access to your local customers for input

• With trusted researchers on the ground to support while having a global perspective

• You work with researchers with experience in doing similar research in more than 38 countries

• We look for insights from different angles which you might not directly, commonly associate with your customers’ behaviours, needs and attitudes or to your service

• We provide actionable recommendations that match your business offerings, model and organisation structure (so that different teams could work towards the same goals)

To be well-prepared for new markets launches or be better in managing and growing your international markets.

• Preparation for new markets launches You plan to go into more market(s). It might not be now, but sometimes down the line. We help you to plan ahead and be fully prepared. 

• Being better in managing and growing your international markets We will be your sounding board and expert to ensure you offer the experience your local audiences are after

• We come in with a new perspective and look into the underlying issues and opportunities you have, either for individual market or region

• We roll our sleeves up where necessary to help you resolve and deliver

• On-going support. Available for you whenever and wherever needed

If you design or publish games, we can help you to know more about your players in specific markets and how best to connect with them.

Cultural review & expert input

• Review based on our very own Three Levels of Culturalisation model

• Researchers in each market to help inform the review, working with our global team to give a holistic representation of the market

• Output includes tangible recommendations (in 20-30 slides PDF format)

• Best conducted during: Vertical slice

International player research

• Full access to local players for input

• We do not just observe how people play, we look into their context and the overall cultural ecosystem of a country as to how they influence the players' mentality, behaviours and motivations

• Best conducted during: Alpha or beta or pre-production