TRAINING/WORKSHOP

Mastering Global Insights: Setting up and executing effective international user research

A remote or in-person workshop to provide guidance on setting up and conducting international user research while avoiding common mistakes and ensuring a stress-free experience. It aims to equip attendees with the necessary best practices to navigate the complexities of international research successfully and to minimise mistakes, maximise efficiency and create a more enjoyable and fruitful research process.

What it involves

Through a series of practical exercises, we will look into things to be considered in these areas for an efficient process and productive output:

  • Choosing the right approach

  • External, local support - Do you need them and what do they look like?

  • Project and sessions planning

  • Recruitment and reaching out to your local audiences

  • Logistic

  • Organising the observers

  • Options for moderation

  • Translation and interpretation

  • Incentives and data protection

  • Tools

  • Analysis and report writing

“ 8 countries, 64x 1.5-hour sessions. From the point you got the project brief to completing the research with great insights, all in 6.5 weeks. There is no way anyone else could have pulled this off but YOU. I honestly mean that! Thank you!”
— Linnea, Premium Growth Markets

Who is this for / Who should attend

The workshop is for anyone who has the responsibility to set up, run or manage research outside their home countries (e.g. designers, researchers, UX practitioners, product owners)

Including: Researchers, Research Ops, Designers, Product Owners or Product Managers and Marketing Managers. Companies of different sizes are welcome.

The workshop includes

  • Best practices, tips and guidelines

  • All course materials (e.g. Slides, references)

  • A free copy of International User Research by Chui Chui Tan

  • Interactive sessions, hands-on exercises

  • Dedicated Q&A time

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Your instructor/trainer: Chui Chui Tan

I have conducted and managed various types of research in more than 50 countries (and counting) for clients, including Spotify, Marriott, Netflix, Asana, Babylon Health, SEEK and JobStreet, Storytel, Arrival, TransUnion, Google, the BBC and start-ups for VCs on international cultural insights and global strategy.

I shape and run this workshop so that it is fun, interactive and practical.

If you’d like to run a private workshop for your team or you’d like me to run a public workshop:

If you’re individuals who like to take part in this workshop, please leave your details below. I’ll let you know a workshop is available for you to sign up (e.g. if there is a good number of people is interested, I will run a special session for you all):