MASTERCLASS/WORKSHOP

International Market Launch and Growth Strategy 

A remote or in-person workshop, to Identify what you can do to launch and grow internationally with the tools and confidence to define strategies that work.

Are you overwhelmed by:

  • Launching in a new market and want to know how to prepare for it?

  • One of your markets not performing well and you want to change that?

  • Your existing market is doing excellently and you want to get it to the next level?

There are so many things that you could potentially do but where do you even start? What would be the ‘right’ decisions to make?

In this online masterclass, we’ll help you to identify what you could do to launch and grow internationally. The course will give you the tools and confidence to define your strategies for different markets knowing that your investment will make a positive impact on your market growth.

We’ll use real examples and the challenges you’re facing in the discussion and exercises to make sure they’re as relevant to you as possible. This will also mean that you can apply the takeaways and output from this workshop and apply directly to your work.

Who is this for / Who should attend

Perfect for: Business Owners, CPOs, Product Managers, CMOs, Marketing Managers and Digital Leaders.

Or anyone who creates products and services for international audiences, or manages and is responsible for international launches and growth.

Chui Chui wrote International User Research

Format

Online To be delivered over 2 x 2.5-hour sessions to you and your team wherever you are using tools like Zoom and Miro to work together and in break out groups

In-person As a full-day workshop, as:

  • In-house workshop at your workplace everywhere in the world, or

  • Public workshops

Get in touch if you’d like to run a private workshop for your team or you’d like me to run a public workshop.

What you will learn

What does setting the right strategy for market growth and new market launch mean?

  • What does it involve?

  • Why it is important to do it right.

  • How to explore the real challenges you have in your global markets or in a specific market/region?

  • What level of understanding you might have about your markets and customers

  • How to explore potential growth areas for our markets

  • How can you define the best next steps for launch and growth?

Note: This session focuses on tactical and strategic planning. It does not cover detailed hands-on practise (eg, the details on how to conduct research to understand your customers or the markets).

I’ve worked with organisations like Spotify (20+ countries across 8 different teams, still counting), Asana, Netflix, Marriott, Babylon Health, Arrival, SEEK Asia and ANZ, Fiverr, Arrival, Google and the BBC as well as many startups and VCs so will share my experience of researching, planning and designing successful digital products and services for global markets.

The workshop includes

  • Real-world examples

  • Practical tips and frameworks which can be adapt to your business

  • All course materials (e.g. Slides, references)

  • A free copy of International User Research eBook by Chui Chui Tan

  • Interactive sessions, hands-on exercises

  • Dedicated Q&A time

You can apply the takeaways and output from this workshop directly to your work.

Your instructor/trainer: Chui Chui Tan

I have spent 15 years advising clients, including Spotify, Netflix, Marriott, Asana, Babylon Health, Clarks, TransUnion, Google and the BBC on international cultural insights and global strategy. I have a PhD in Human-Computer Interaction and am the author of International User Research.

I shape and run this workshop so that it is fun, interactive and practical.

Previous workshop feedback

Chui Chui’s workshop was focused, engaging and practical! I walked out of the workshop feeling inspired, excited and couldn’t wait to apply what I’ve learned into practice.

Brilliant workshop. Well paced. It was one of the most inspiring yet practical workshops I’ve attended.

I found it (the workshop) very valuable. It was eye-opening and informative.

If you’d like to run a private workshop for your team or you’d like me to run a public workshop:

If you’re individuals who like to take part in this workshop, please leave your details below. I’ll let you know a workshop is available for you to sign up (e.g. if there is a good number of people is interested, I will run a special session for you all):