Writing/Thinking | Beyō Global

Culture Snippets: Brazil

Short insight snippets into Brazil. We look into how the environment, context and history influence and motivate locals unique behaviours, attitudes and expectations.

Experience, Design, Culturalisation, Insights, Research, Culture SnippetsChui Chui Tan30 March 2020Brazil, Culture, Insights, Behaviours, cultural behaviours

Culture Snippets: The Philippines

Cultural insights snippet into the Philippines. We look into how the environment, context and history influence and motivate locals unique behaviours, attitudes and expectations.

Culturalisation, Experience, Business, Research, Culture SnippetsChui Chui Tan23 March 2020Philippines, cultural behaviours, Trends, Culture, Behaviours

Beyo Global 2019 Round-Up

2019 was a great year for Beyō Global - 18 countries with 16 new stamps on my passport and in-depth interviews with 260 people (in 10 different languages).

Localisation, Culturalisation, Interviews, Business, User Research, Strategy, Research, Proposition, Round-upChui Chui Tan18 January 2020Round-up, Research, Business proposition, culturalisation, cultural difference, Strategy

Three Levels of Culturalisation: How It Helps Companies Adapt to Individual Markets

Adapting products/ services to global markets through Three Levels of Culturalisation by Beyō Global. How to apply insights to the product roadmap, marketing strategy and business proposition.

Culturalisation, Research, Proposition, Experience, DesignChui Chui Tan30 September 2019culturalisation, International, insights, Localisation, markets

Why Market Research Just isn't Enough

All companies want to reach their target audience in the best way possible, to provide them with products and services that best suit their needs and wants in order to become competitive and grow. Market research is just the tip of the iceberg and a company needs to understand more than this to fulfil their ultimate potential in a market. So, how should companies find out their global and current audiences wants and needs?

Business, Experience, Research, User ResearchChui Chui Tan16 September 2019markets, market research, holistic, understanding, Going global, global

What are Holistic Approaches and Why Are Companies Using Them?

Having a holistic approach means looking at something as a whole interconnected entity; understanding the bigger picture. But what are holistic approaches and why are companies using them?

Business, Research, User ResearchChui Chui Tan1 August 2019holistic, approaches, audience, markets

4 Common Mistakes Start-Ups Make When Going Global

All companies have a lot to think about when it comes to going global, especially start-ups. There are many important aspects to think of when growing a company. Here are 4 common mistakes companies often make when going global.

Business, ResearchChui Chui Tan26 July 2019Going global, global experience, start-ups, International, adapting, companies, growth

Understanding Asian Travel Behaviours: How can companies adapt?

As a whole society, Asia is growing rapidly in the tourism industry. This increase in Asian travel means it’s important for companies to understand cultural and behavioural differences in order to capture, retain, and grow in this widely developing market and culture.

Business, Experience, ResearchChui Chui Tan18 July 2019travel, asian travel, cultural behaviours, travel behaviours, adapting

Cultural Differences and Behaviours: Why Should Companies Understand Them?

With the whole world as a potential market, it is important for companies to understand cultural differences to ensure they get the most out of their local and international expansions.

Culturalisation, Localisation, User Research, Experience, ResearchChui Chui Tan10 July 2019culture, Going global, global experience, cultural behaviours, cultural differences

Expanding into new markets? Here’s our top tip.

Our top tip in ensuring your expansion into new markets goes well from the start.

Culturalisation, User Research, Research, Interviews, Business, StrategyChui Chui Tan3 June 2019Research, International user research, Strategy, cultural difference

How not to waste money in learning about your customers and markets

We heard businesses spent a lot of money and effort in commissioning research to help them understand their customers and markets in different markets. Very often, they do not get the full value out of the work and was still left with countless questions. This is our take on this.