Culture Snippets A collection of snippets which provide cultural insights into a country.
Culture is a huge factor that influences how people think, behave, interact and more. One way to view societies is how they interact within themselves, their behavioural and social trends, and these can put societies into a category of either an individualistic society or a collectivist society. These trends will impact upon many things in different cultures, including the retail industry.
Read MoreWhen expanding, it is important for companies to understand that not only will their audience and market be different, but so will be the expectations of their employees. But why is it important to understand this?
Read MoreThere’s no doubt that mobile phones have changed the way we live. But where have mobile phones made the biggest impact? The answer is Africa, where mobile phones are revolutionising the way people interact with their environment and live their daily lives.
Read MoreHaving a holistic approach means looking at something as a whole interconnected entity; understanding the bigger picture. But what are holistic approaches and why are companies using them?
Read MoreAll companies have a lot to think about when it comes to going global, especially start-ups. There are many important aspects to think of when growing a company. Here are 4 common mistakes companies often make when going global.
Read MoreAs a whole society, Asia is growing rapidly in the tourism industry. This increase in Asian travel means it’s important for companies to understand cultural and behavioural differences in order to capture, retain, and grow in this widely developing market and culture.
Read MoreHere in our latest interview we spoke to Petter Karlsson , Senior Design Manager at Spotify.
Read MoreWith the whole world as a potential market, it is important for companies to understand cultural differences to ensure they get the most out of their local and international expansions.
Our top tip in ensuring your expansion into new markets goes well from the start.
Read MoreWe chat with Nancy West who oversees and leads the growth and sales of Trunki international.
Read MoreWe heard businesses spent a lot of money and effort in commissioning research to help them understand their customers and markets in different markets. Very often, they do not get the full value out of the work and was still left with countless questions. This is our take on this.
Read MoreOur intern, Hana, an Italian of Tunisian descent, shares some interesting local insights with us on Tunisia.
Read MoreLast summer, our young intern from Italy wrote an article providing insights into her home country based on her local knowledge and desk research.
Read MoreWe share two of our articles which were published on Business Leader and Raconteur. One is about offering a holistic global experience and another is about the mistakes companies made when going global.
Read MoreWhat works well in one country might not necessarily have the same effect in another country. This is why.
Read MoreWe sat down with twelve senior executives to hear about the challenges they face when designing, expanding and growing internationally.
Read MoreBeing able to reach out effectively to your users in different international markets relies on you getting certain things right. Here's a list that you can refer to on what to consider and localise.
Read MoreHere's a list of global trends and statistics we put together that cover various areas and industries. It aims to help you with your business and localisation strategies for different markets.
Read MoreInput methods for non-Latin languages: Chinese Pinyin. Learn more about it and how to design for Pinyin text entry for countries such as China and Taiwan.
Read MoreA global design cheat sheet - things you need to know when localising and designing for international markets.
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