Culture Snippets A collection of snippets which provide cultural insights into a country.
By speaking to your customers or observing them in their context, it will tell you a lot. But when it involves different cultures, there is another layer to add on top. This deeper level of ‘why’ is in a bigger context, which is no longer on the individual level, but on the society, culture or country level. You won’t be able to learn about them by simply talking to or observing the local customers. You need to look from other angles.
Read MoreCultural insights snippet into Kenya. We look into how the environment, context and history influence and motivate locals unique behaviours, attitudes and expectations.
Read MoreCultural insights snippet into South Korea. We look into how the environment, context and history influence and motivate locals unique behaviours, attitudes and expectations.
Read MoreShort insight snippets into Brazil. We look into how the environment, context and history influence and motivate locals unique behaviours, attitudes and expectations.
Read MoreCultural insights snippet into the Philippines. We look into how the environment, context and history influence and motivate locals unique behaviours, attitudes and expectations.
Read MoreThis article introduces the Three Levels of Culturalisation model to demonstrate why knowing your global players and their context is critical to the success of games studios.
Read MoreAdapting products/ services to global markets through Three Levels of Culturalisation by Beyō Global. How to apply insights to the product roadmap, marketing strategy and business proposition.
Read MoreAll companies want to reach their target audience in the best way possible, to provide them with products and services that best suit their needs and wants in order to become competitive and grow. Market research is just the tip of the iceberg and a company needs to understand more than this to fulfil their ultimate potential in a market. So, how should companies find out their global and current audiences wants and needs?
Read MoreCulture is a huge factor that influences how people think, behave, interact and more. One way to view societies is how they interact within themselves, their behavioural and social trends, and these can put societies into a category of either an individualistic society or a collectivist society. These trends will impact upon many things in different cultures, including the retail industry.
Read MoreWhen expanding, it is important for companies to understand that not only will their audience and market be different, but so will be the expectations of their employees. But why is it important to understand this?
Read MoreAs a whole society, Asia is growing rapidly in the tourism industry. This increase in Asian travel means it’s important for companies to understand cultural and behavioural differences in order to capture, retain, and grow in this widely developing market and culture.
Read MoreWith the whole world as a potential market, it is important for companies to understand cultural differences to ensure they get the most out of their local and international expansions.
We heard businesses spent a lot of money and effort in commissioning research to help them understand their customers and markets in different markets. Very often, they do not get the full value out of the work and was still left with countless questions. This is our take on this.
Read MoreWhat works well in one country might not necessarily have the same effect in another country. This is why.
Read MoreWe sat down with twelve senior executives to hear about the challenges they face when designing, expanding and growing internationally.
Read MoreBeing able to reach out effectively to your users in different international markets relies on you getting certain things right. Here's a list that you can refer to on what to consider and localise.
Read MoreHere's a list of global trends and statistics we put together that cover various areas and industries. It aims to help you with your business and localisation strategies for different markets.
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