Writing/Thinking | Beyō Global

How walks could help you in your international markets growth

“By walking through a city, you meet the people who live there, and engage with them and their culture, on their terms in their environment. It allows you a small window into how they live. How they think about and experience the world.” Apart from interviewing carefully selected target user groups, by walking through local streets, via walks in local streets, you could expand your view of how things actually work in the local context or why your local users behave and feel in certain ways. Only then, you can choose the ‘right’ strategy and proposition for your local users, offer a better product or service and grow your business for that market.

How to create an adaptable and scalable international markets framework?

As you progressively learn more about your users in different markets and their context, you will want to adapt your business and products accordingly in a more refined and accurate way for global growth. If your products and back-ends are built based on a language-based framework, you will soon realise how challenging and restricted it is for you to do any tailoring for individual market needs. A good way to manage this is to have a core experience that is shared universally. Content, functionalities, look and feel, portfolios, propositions and so on can then be adapted based on regions or locale.

Beyo Global 2020 Round-Up

Rounding up 2020 - a year of helping companies such as Spotify, Fiverr, Zynga and start-ups to define their strategies and business propositions globally, coaching and mentoring, as well as curating content to share. Most importantly, the launch of Global Design Guides.

Business, Experience, Design, Games, Insights, Proposition, Research, Strategy, Round-upChui Chui Tan30 December 2020Round-up, Strategy, Culture, Business

Evolution: Why the mobile experience of your global users will never be the same?

Using Darwin’s variational evolution through natural selection (Individuals best adapted to their environments are more likely to survive and reproduce) to demonstrate how mobile phones are used in different countries and what businesses should do to provide good mobile experiences for their global users.

Culture Snippets: Rwanda

Cultural insights snippet into Rwanda. We look into how the environment, context and history influence and motivate locals unique behaviours, attitudes and expectations.

Think global, even if a new market is not your immediate focus

To think global only when you're planning to go into a new market is an incorrect way of thinking. It is a short-sighted approach which could cost you a lot of money down the line. Thinking global should begin when you start creating a product. It should be a continuous process where it’s embedded in your business decisions process whether you are currently in only one market, two or more.

A holistic approach to your international expansion and growth

What is a holistic approach to culturalisation and international UX? What does it comprise of? Why is it important for companies to have a holistic view and understanding of their markets and the customers (and their context), as well as to have a holistic strategy to your global growth across different teams?

Culture Snippets: Poland

Cultural insights snippet into Poland. We look into how the environment, context and history influence and motivate locals unique behaviours, attitudes and expectations.

Culture Snippets: Mexico

Cultural insights snippet into Mexico. We look into how the environment, context and history influence and motivate locals unique behaviours, attitudes and expectations.

Can't do face-to-face research? Here are the alternatives

When travel is not possible to conduct face-to-face research with your international customers, here are other ways you can understand your customers and markets, and to ensure your products and services are fit-to-market and what you have planned for your markets are still relevant now and going forward.

Culture Snippets: Thailand

Cultural insights snippet into Thailand. We look into how the environment, context and history influence and motivate locals unique behaviours, attitudes and expectations.

Culture Snippets: South Korea

Cultural insights snippet into South Korea. We look into how the environment, context and history influence and motivate locals unique behaviours, attitudes and expectations.

Culture Snippets: Brazil

Short insight snippets into Brazil. We look into how the environment, context and history influence and motivate locals unique behaviours, attitudes and expectations.

Games culturalisation: What does it involve?

This article introduces the Three Levels of Culturalisation model to demonstrate why knowing your global players and their context is critical to the success of games studios.

Culturalisation, Design, Experience, GamesChui Chui Tan15 March 2020Design, Games, Culturalisation

Three Levels of Culturalisation: How It Helps Companies Adapt to Individual Markets

Adapting products/ services to global markets through Three Levels of Culturalisation by Beyō Global. How to apply insights to the product roadmap, marketing strategy and business proposition.

International Stories: Petter Karlsson

Here in our latest interview we spoke to Petter Karlsson , Senior Design Manager at Spotify.

Quick insights into Tunisia

Our intern, Hana, an Italian of Tunisian descent, shares some interesting local insights with us on Tunisia.

Quick insights into Italy

Last summer, our young intern from Italy wrote an article providing insights into her home country based on her local knowledge and desk research.

Localisation, Design, ResearchChui Chui Tan28 February 2019International, culturalisation, country, italy

Evolution Vs Strategies: A new way of looking at Global Payment (and other) solutions

What works well in one country might not necessarily have the same effect in another country. This is why.

How to reach out to your global audience & what to localise

Being able to reach out effectively to your users in different international markets relies on you getting certain things right. Here's a list that you can refer to on what to consider and localise.

Localisation, Design, ExperienceChui Chui Tan5 January 2018Localisation, global experience, International

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